Pinaki Gupta
Pisarto Online Art Gallery Pvt. Ltd.
Batch: 1995 - 1997
Course: BM
Products/Services Offered
Home Decor
Kitchen & Home Utilities
Handmade Paintings
Lifestyle Products
Pisarto is a home décor & lifestyle brand bringing curated art, home decor, home utilities and lifestyle products. We like to be labelled as a lifestyle company. Every individual or family holds a common aspiration in their hearts: to have a home that radiates beauty, comfort, and personal expression. Creating a beautiful home involves careful consideration of various elements such as architecture, interior design, furniture, decor, and even the intangible essence of ambiance and energy. Through Pisarto we want to help families fulfil their aspirations of a beautiful home. The company promotes artistically designed products that touch different aspects of our day-to-day life. Pisarto has taken the curated marketplace approach. We are a marketplace and are very selective on who all are onboarded. The platform offers an opportunity to talented artists & entrepreneurs to showcase their products and reach out to a wider audience beyond their local markets. Our aim is to popularize localized artforms and give them a larger platform. Our products are curated not only from a quality perspective but also looked at in terms of originality and creativity. We don’t look at our catalogue as mere home decoration products instead as lifestyle enhancers. The underlying theme being artistically designed products. Products that align to our artistic vision and values only find a place on our platform. We have products across categories like Home Décor, Wall Décor, Table Décor, Lighting, Tableware, Kitchen & Dining, Home Utilities & Storage, Furnishings and Fashion accessories. Currently, Pisarto has more than 3500 SKUs and targets to have 5000 SKUs by the end of the next quarter. Pisarto believes the differentiation will come from two aspects – The product range and the uniqueness & artistic nature of the products. Our larger goal is to be a significant and trusted player in the fast-growing home décor market. We believe this will be one of the key factors that will make Pisarto stand out from the crowd. It also recognizes that the market is large, certainly large enough that there need not be one winner-takes-all. Pisarto believes there is no substitute for customer stickiness in building enduring loyalty.